Take the number one selling water-based lubricant in America; add a few extra touches of a naturally occuring sexual stimulant – Arginine, with Viagra like properties, and what do you have? Pure Pleasure … ID Pleasure! Designed to stimulate arousal, ID Pleasure Sensual Lubricant, combines the sensation enhancing ingredient L-Arginine with ID Glide’s premium formula. Clear, odourless and water-based, ID Pleasure, is silky smooth, ultra long lasting and latex compatible. Maximize your experience by adding Pleasure to your life! Designed to stimulate arousal & intensify sensation. Latex compatible, great for women & men. The same #1 rated formula as ID Glide with Arginine added. Arginine is a naturally occurring amino acid that produces the nitric oxide that controls the blood flow to the genital area in order to stimulate arousal.